We project a growth rate of 10% per year for the first three years. Financial Projectionsīased on the size of our market and our defined market area, our sales projections for the first year are $340,000. Dog owners who work, for instance, will come home to find happy, friendly companions who have already been exercised and walked rather than demanding whiny animals.Īll pet services will be provided by animal care certified staff.Īll employees are insured and bonded.
Pet Grandma’s marketing strategy is to emphasize the quality of pet care we provide (“a Grandma for your pet!”) and the availability of our services. While there are currently eight businesses offering pet sitting in West Vancouver, only three of these offer on-site pet care and none offers “pet visit” services for working pet owners. Our market research has shown that nine out of 10 pet owners polled in West Vancouver would prefer to have their pets cared for in their own homes when they travel rather than be kenneled and six out of 10 would consider having a pet sitter provide company for their dog when they were at work. West Vancouver is an affluent area with a high pet density. Emergency treatment in case of illness (arranged through veterinarians)Īcross Canada the pet care business has seen an explosion of growth over the last three years.Administration of medications by qualified staff.offers a variety of pet care services, all in the pet’s home environment, including: Our clients are dog and cat owners who choose to leave their pets at home when they travel or who want their pets to have company when their owners are at work. John Toms, president of Toms Communications Ltd. Carey Boniface, veterinarian and partner at Little Tree Animal Care Clinicģ. Juliette LeCroix, partner at LeCroix Accounting LLPĢ. In addition, we have assembled a board of advisors to provide management expertise. Both partners will be taking hands-on management roles in the company.
consists of co-owners Pat Simpson and Terry Estelle. Pat has extensive experience in animal care while Terry has worked in sales and marketing for 15 years. The company is owned by partners Pat Simpson and Terry Estelle. is headquartered in the City of West Vancouver and incorporated in the Province of British Columbia. Our team will ensure that pet owners can take business trips or vacations knowing that their pets are in good hands. offers superior on-site pet sitting and exercising services for dogs and cats, providing the personal loving pet care that the owners themselves would provide if they were home.
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